What is Marketing:

Marketing is concerned with understanding customers and satisfying their desires through the development of products, advertisements, original sales and selling management approaches, and the distribution and location of products. Global and domestic corporations' manufacturing, distributing, buying, and selling significantly shape the standard of living and global economy.

What are the features of Miami’s program:

More than 65% of our students include international study in their Farmer School education.

More than 90% were involved in extracurricular activities.

92% of our students had internships, and for 65% of them, it translated into an offer of a post-graduation full time position.

100% had multiple opportunities to work with actual clients, solving real business issues in case competitions, course projects, and experiential learning.

Our undergraduate accountancy, Master of Accountancy, Master of Economics, Entrepreneurship and Supply Chain management programs consistently rank in the Top 25 in the country.

What courses would I take:

Marketing majors take a core curriculum of courses including principles of marketing, marketing analysis, buyer behavior, and marketing strategy. These courses emphasize the skills of problem-solving, information search and evaluation, risk management, critical thinking, cross-functional integration, and life-long learning. In addition, majors select electives to enhance their career goals in such areas as sales management, promotion management, business-to-business marketing, logistics management, marketing research, retailing, international marketing, and advertising practice.

In the marketing program, you'll also develop your speaking and writing skills and learn to work in teams.

What can I do with this major:

Career opportunities for marketing graduates include advertising and promotion managers, buyers or store managers, product planners, research directors, sports facility or team marketers, supply chain managers, e-commerce marketers, consultants, international marketers, as well as entrepreneurial endeavors or industrial or consumer sales. Additionally, marketing graduates are well prepared to enter and be successful in demanding, high-quality MBA programs.