Bachelor of Science in Communication Studies - Strategic Communication

SUNY New Paltz

The Department of Communication offers a major in Communication Studies with concentrations in Organizational Communication, Relational Communication, and Strategic Communication, leading to either the bachelor of arts (B.A.) or bachelor of science (B.S.) degree. A minor in Communication Studies is also offered. Because communication is closely linked to the technological, social, and cultural forces that are rapidly changing our world, its study affords students a number of ways to pursue their interests and goals. The major in Communication Studies emphasizes an understanding of communication principles and humanistic approaches to communication studies as well as the development of skills in organizational, relational and strategic contexts. Both oral and written communication are emphasized, as is development of research skills. The program blends technical and theoretical courses to provide a foundation for graduate work or for a career in any profession that deals with the public, such as politics, law, business, social work, or teaching. Students who select a concentration in Strategic Communication prepare to become communication experts within corporate, non-profit and government organizations, and public relations agencies. Students wishing to declare a major in Communication Studies must have completed a minimum of 30 credits of college-level work. Students may not receive a grade lower than C- in any course considered part of the Communication Studies major or minor.

College of Liberal Arts & Sciences