Bachelor of Science in New Media Interactive Development

Rochester Institute of Technology

RIT’s new media interactive development degree adapts digital technologies for social software, wearable devices, touch interfaces, virtual/augmented reality, and more. In RIT’s new media interactive development major, you’ll learn the programming and computing skills for multiple interfaces, and the interactive design skills needed to create outstanding user interaction. You can focus your studies on a specific area of new media to truly explore your interests and adapt your skills to a range of emerging technologies. New media is an ever-changing form of digital communication that engages, immerses, and often entertains users.The term new media was first coined in the mid-80s to refer to the impact computing was beginning to have on traditional forms of media, like newspapers, radio, and television. But as digital platforms began to evolve beyond the internet, new media came to encompass all types of information and entertainment accessed by computers, phones, and tablets. New media now encompasses anything that integrates communication, computing, and technology – from social media networks (Facebook, Instagram) and music and television streaming services (Spotify, Hulu, Amazon Prime), to highly interactive digital technologies like wearables (Apple Watch, FitBit), virtual reality, augmented reality, and gaming.

Golisano College of Computing and Information Sciences