BS in Marketing

University of Massachusetts - Dartmouth

Marketing is driven by data, emerging technology, and bold creativity. Charlton's marketing program prepares students to shape influential brands, decode evolving consumer behavior, and design strategies that meaningfully connect organizations with audiences in a constantly shifting, digital-first economy. Students develop expertise in integrated omnichannel marketing, social media strategy, advanced marketing analytics, brand management, market research, AI-powered insights, and end-to-end consumer experience. Through immersive, hands-on projects and industry-connected coursework, they learn how to translate complex data into strategic action and transform ideas into high-impact campaigns that resonate across global and diverse markets. With guidance from industry-experienced faculty and embedded real-world learning opportunities, Charlton marketing students graduate prepared to lead and innovate in advertising, brand strategy, content marketing, and marketing analytics roles across industries and emerging sectors.

Charlton College of Business