Events Marketing and Management, BSBA

University of Central Missouri

Launch an invigorating career in the fast-paced events industry with an events marketing and management degree. The University of Central Missouri’s Events Marketing and Management BSBA is a collaboration between two of UCM’s nationally accredited programs, bringing you training from our Management as well as Marketing disciplines. This unique partnership will enable you to run not only successful events but successful businesses as well.UCM’s bachelor’s degree in Events Marketing and Management provides hands-on learning experiences anchored by concrete business management skills. Our Events Marketing and Management degree program was designed with today’s constantly changing event environments in mind and will prepare you to adapt events to virtual or in-person environments. Learning how to pivot when needs, resources or circumstances change is a crucial skill for any successful events marketing manager. You’ll have many opportunities to build that skill by practicing it. Manage and execute events for real clients, intern with established businesses and learn about the complexities of business in the best way possible - by starting one.

Harmon College of Business and Professional Studies