Marketing Management, Master in Business Administration

St. John's University

Successful organizations understand their customers. In today's digital marketplace, marketing leaders use data, creativity, technology, and strategy to build brands, strengthen customer relationships, and create competitive advantage. The Marketing Management concentration prepares you to understand consumer behavior, develop marketing strategies, evaluate market opportunities, and lead initiatives that drive organizational growth. You'll explore digital marketing, brand management, marketing analytics, customer engagement, and strategic communications while learning how marketing influences every stage of the customer experience. Located in New York City, one of the world's leading centers for marketing, media, advertising, and business, Tobin gives students access to global brands, innovative companies, industry professionals, and valuable networking opportunities that help bring marketing to life.

The Peter J. Tobin College of Business