Master of Business Administration (MBA)- Brand Leadership

Virginia Commonwealth University

The purpose of the Master of Business Administration program at VCU is to prepare individuals for the responsibilities of management. As students at VCU, individuals will learn the functions and techniques of effective management. The student also will come to understand the environmental and economic factors that affect decision-making in organizations. In short, the student will know what to do as future events unfold that affect his/her firm or organization. An M.B.A. from VCU benefits students at various points in their careers. Individuals who have recently received their baccalaureate degrees may choose to refine their business skills while their undergraduate training is fresh. Individuals with work experience often find that an M.B.A. is the key to rapid promotion or a career change. Finally, an M.B.A. from VCU meets the needs of students who recognize that the best preparation for an uncertain future is continuous learning. Brand leadership concentration-specific outcomes Creative problem-solving: As a skill that can be used both as a marketer, but also in life, students will learn how to use creativity to approach business challenges - and find innovative solutions to those challenges. Brand management: By applying practical frameworks to brand marketing and integrated marketing communications, students will learn how to successfully manage a modern brand. Business of branding: Students will learn how to manage the delicate balance between art and commerce as they study the impact that creativity can have on a brand.

School of Business