Master of Business Administration (MBA): Marketing Analytics

Rensselaer Polytechnic Institute - INTO

Drive marketing innovation with data analytics, AI, and digital strategy through the STEM-designated MBA in Marketing Analytics at Rensselaer’s Lally School of Management. Lead data-driven marketing initiatives that shape the future of business.The MBA in Marketing Analytics at Rensselaer blends advanced marketing strategy with cutting-edge data science and artificial intelligence. Designed for the next generation of marketing leaders, this program equips students to: