Master of Marketing Research in Business Analytics

Southern Illinois University Edwardsville

The Master of Marketing Research (MMR) program in the School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and is designed to prepare individuals with diverse backgrounds for careers in marketing research and to meet the needs of business, government or nonprofit organizations for competent marketing research professionals. The MMR program at SIUE consistently boasts 100% job placement within three months of graduation, and 95% of all students receive significant financial assistance, including full tuition waivers. The MMR graduate will be well prepared to practice marketing research and to make substantial contributions to the marketing research profession. The curriculum combines coursework involving a balance of theoretical studies and applications through projects with emphasis on the role of research and the effectiveness of marketing decisions within organizations. Most courses in the MMR program are offered in a flexible, evening/hybrid format. Traditional classroom instruction is combined with online assignments, and most courses meet one evening per week for seven weeks. An MMR student may choose to pursue a specialization in business analytics. To complete the specialization, the MMR student must satisfactorily complete a minimum of 37 hours of coursework as outlined in the Program of Study in the graduate catalog and satisfy the following business analytics requirements.

School of Business