Master of Science in Marketing

University of Houston

Marketing isn’t about gut feelings and guesses, it’s about combining research and data with strategy and creativity.To build a successful career in this ever-evolving field, you need the deep knowledge and real-world insight needed to construct effective marketing campaigns.Offered online or on campus, Bauer’s MS in Marketing program goes beyond foundational knowledge to help you build expertise in 21st century marketing strategies, including data analytics, social media marketing strategies, and search engine optimization. And with our wide array of electives, you can tailor your education to get the skills and jobs you want.

C T Bauer College of Business