MBA - Master of Business Administration in Event Leadership

Johnson and Wales University

JWU MBA with Event Leadership concentration- and design, plan and execute live events in corporate, private and public sectors around the world.Through coursework, you’ll learn to perform event research, select sites, and manage venues and multipurpose event spaces - all with an eye on sustainability.Negotiate like a pro and discover the ins and outs of event sales, marketing and budgeting with your MBA background. Flex your creative muscles in a variety of settings while supporting your company’s strategic initiatives. If you have the attention to detail and the drive, JWU’s MBA with Event Leadership concentration will propel you to success in the event industry.The Master of Business Administration degree program with a concentration in Event Leadership provides the graduate student the opportunity to gain knowledge and information that enables the effective organization and management of events in the corporate, public and private sectors. Both global and domestic live events will be examined, and students learn to synthesize theory and apply industry-specific skills and leadership techniques. This degree encompasses the management demands of events, a dynamic facet of numerous industries. Topics include event leadership, research, design, planning, coordination, execution, site selection, venue management, multipurpose event spaces, sales, negotiations, sustainability, marketing and budgeting. Students gain a sound understanding of how to strategically and effectively design, plan and execute live events in the corporate, private and public sectors in multiple geographic areas. Graduates of the MBA degree with a concentration in Event Leadership may strive to seek leadership positions within the dynamic and global events industry.

College of Business