Success requires a passion for learning about public relations. This program will lead students in developing skills necessary for creating persuasive messages and the means to expose those messages to the intended audience. This includes the ability to conduct research to measure program needs, develop program quantifiable objectives and focused strategies, implement state-of-the-art tactics and master the tools to measure a program’s return on investment. Students of public relations will develop and hone critical and creative thinking skills.

Career Opportunities:

Graduates find employment at public relations and advertising agencies, the public relations or promotional departments of businesses, industries and government agencies, and with traditional and non traditional media outlets.

• Nonprofit Communication Management
• Technological and Digital Communication Management
• Sport and Entertainment Communication Management