MSc (Consumer Psychology)

University of Galway

The MSc in Consumer Psychology is a dynamic, employment and skills-focused programme suitable for recent graduates or current professionals. You will learn how to investigate and enhance the experiences of consumers including retail consumers, service users, employees, clients and more.We also train you to identify and communicate decision-grade information and tangible solutions to a variety of stakeholders.Consumer psychology is the study of how we relate to the transaction of goods and services we use every day. Our goal is sustainable consumption, the basis of long-term mutually beneficial relationships.In the MSc in Consumer Psychology, we train students to become practical and powerful problem-solvers in a variety of industry and organisational contexts. You will be ready to identify insights from consumer theory and data analysis and you will be conscious of the constraints on solutions (cultural concerns, sustainability) in your context.Career OpportunitiesIndustry is more data-focused than ever before. However, as the amount of data is increasing, it becomes ever more difficult to extract relevant signal from irrelevant noise. Some companies feel that they are ''drowning in data''. McKinsey in May 2011 pointed out that only 20% of the data collected by companies is unique and the rest is duplicated. Every second, the haystack gets bigger and the needles are harder to find. Many companies are "drowning in data". They need employees who understand consumers and the market in order to design tests to collect the data that matter for organisational decisions. You will refine and isolate decision-grade information. To do this, you require the combination of psychology, business and data skills provided in this programme. Examples of the roles that graduates can obtain using this qualification include consumer psychologist, consumer research analyst, consumer planner, organisational consultant, data insights analyst, product development and design roles, sales roles-especially sales enablement and leadership.