Bachelor of Arts (Honours) in Business Management with a specialism in Business Economics

Asia Pacific University (APU)

This programme is specifically designed to provide students with: An understanding of the context, nature, role, and significance of management activities, complemented by economic thinking that explains how markets, industries, and economic forces influence business decisions. An opportunity to develop well-researched, logical, and integrated solutions to multi-faceted business problems, particularly those requiring economic analysis, policy evaluation, and data-driven decision-making. Exposure to modern business management areas and economic frameworks, and how these work together to help organisations remain competitive in dynamic local and global economic environments. A wide range of employment skills such as critical thinking, problem solving, analytical reasoning, communication, IT application, and the ability to conduct research that applies economic principles to real business challenges.