Bachelor of Arts (Honours) in Marketing Management with a Specialism in Digital Marketing
Asia Pacific University (APU)

Malaysia

Lintas-negara

TENTANG JURUSAN INI

PERJALANAN KULIAH

Tentang jurusan ini

Tentang jurusan ini
Pilihan kuliah
Persyaratan masuk
- Internasional

Fakta cepat

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Apa yang akan saya pelajari?

This programme is specifically designed to provide students with: An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing. A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena. Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings. The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media platforms in optimizing market potential.

Saya termasuk departemen apa?

School of Business and Management

Pilihan kuliah

Purna Waktu (3 tahun)

Biaya kuliah

RM36.166,67 (Rp 128.706.999) per tahun

Library Deposit - RM 500

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

September 2027

Tempat

Asia Pacific University of Technology & Innovation

No. 11, Jalan Teknologi 5, Taman Teknologi,

Kuala Lumpur,

Wilayah Persekutuan Kuala Lumpur,

57000, Bukit Jalil, Malaysia

Purna Waktu (3 tahun)

Biaya kuliah

RM36.166,67 (Rp 128.706.999) per tahun

Library Deposit - RM 500

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

Juli 2027

Tempat

Asia Pacific University of Technology & Innovation

No. 11, Jalan Teknologi 5, Taman Teknologi,

Kuala Lumpur,

Wilayah Persekutuan Kuala Lumpur,

57000, Bukit Jalil, Malaysia

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Persyaratan masuk

Untuk mahasiswa internasional

Direct Entry to Level 1 of the Degree STPM - 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent. A-Level- 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent. UEC - 5 Grade Bs in UEC with a Pass in Mathematics and English. Matriculation/ Foundation - Passed Foundation programme (minimum CGPA of 2.0). Entry to Level 2 of the Degree - Diploma - Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree

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