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**What is this programme about?**The **BA (Hons) Advertising and Public Relations** programme at Richmond American University London equips you with creative, strategic, and professional skills to excel in media and communication industries. Combining theory, practical projects, and internships, the programme focuses on crafting impactful campaigns, managing public perceptions, and ethical communication. You’ll be prepared for dynamic careers in advertising, PR, digital marketing, and corporate communications and more.**Why should I choose this programme?**1\. This is the only Advertising and Public Relations programme in the UK currently that is taught on the American Liberal Arts system, with full US and UK accreditation, providing greater choice and flexibility about what you study.2\. Learn by working on live case briefs and taking part in seminars, training and workshops.3\. As a student, you can join PRCA, Europe’s largest PR organisation with access to exclusive training, events and networking.4\. Build your personal brand with free use of our film, photography, podcasting and computer labs at no extra cost.5\. Study near London's creative hubs and top agencies in London, accessing contacts at global firms for insights, professional events for networking, and graduate opportunities.**What is different about Richmond American University London?**1\. **UK and US dual accredited degree** - there is no extra cost or travel required for our American and British accredited degree. American degrees are traditionally four years, but if you have completed Level 2 or 3 qualifications (or equivalent) you may be able to start in year 2 and complete in three years. You’ll receive two diplomas, one American, one British.2\. **Flexible, American style liberal arts curriculum and structure** – you’re not limited to one main subject, you can have a major and a minor, expanding your options for graduate career paths and adding flexibility to study the topics you’re interested in.3\. **Friendly, culturally diverse community in stylish West London** – our campus is great for learning in smaller class sizes and student experiences for your social, mental and physical wellbeing. Over 100 countries are represented in our community.
