BA (Hons) Fashion Communication - Image and Promotion (with Diploma in Professional Studies)

University of the Arts London

BA Fashion Communication is for the fashion literate, ambitious and observant individual eager to study and communicate fashion.

BA Fashion Communication comprises three pathways: Image and Promotion, Histories and Theories, and Journalism. We encourage collaboration at every stage, and throughout the course you will work on projects with the other pathways and with students of the BA Fashion Design course.

Fashion Communication: Image and Promotion is a fashion-focused visual communication pathway, placing emphasis on creative problem-solving, experimentation and innovation. The curriculum includes film, photography, digital design, event production, graphics, publishing and performance, but is not limited to specific media or platforms. Students explore print, digital and physical media, for both editorial and commercial settings. Our students are encouraged to explore fresh approaches to existing media, and to predict the future by developing new modes of communication.

Fashion Communication at Central Saint Martins has a global reputation for innovation and creativity. Our students are encouraged to be adaptable, to think laterally and to challenge existing modes of representation, and critique. All aspects of the course relate to current professional and critical practice in the fashion industries. Some projects are client-led or may include participation in live competitions. Our alumni work at the forefront of an ever-evolving field, in an ever-diversifying range of roles. Students go on to become stylists, art directors, photographers, film makers, casting agents.

In the Central Saint Martins Fashion Programme, we work to be at the heart of the debate about the future of fashion. Learning is our core purpose and our research, industry and external relationships enrich our approach. We are committed to reflecting and influencing the sustainable transformation of the industry. Social, racial and climate justice are our core values and we believe in a fairer world for all. Our outlook responds to decolonising the curriculum agendas by focusing on inclusive and diverse fashion pedagogical thinking and practices that reflect the international nature of our community and global fashion systems. We believe we must constantly challenge ourselves to shape ethical approaches in creative practice.