Brand and Marketing Management (with Foundation Year) - BA (Hons)

Cardiff Metropolitan University

This is a four-year programme that includes a year of foundational study and leads directly into the degree course. Our foundation year offers the chance to strengthen your skills, knowledge and confidence, before you advance to stage one of your honours degree.Developed with and accredited by the Chartered Institute of Marketing (CIM), our BA (Hons) Brand and Marketing Management degree at Cardiff Met ensures you gain the latest industry knowledge and practical skills with our industry-aligned curriculum.Combining design thinking with marketing principles, our degree focuses on strategic brand development and consumer-centric marketing. Designed to develop creative strategists, our degree offers a unique combination of expertise in the latest brand management tools, visual communication skills and business acumen.Learn how to professionally manage and build strong brands within a global marketplace – create compelling brand stories, execute powerful digital strategies, with a blend of creativity and commerce, and integrate theory with hands-on skills.Creativity is a highly valued attribute in the branding and marketing industry and assignments are designed to develop ideas, encourage risk taking and support the creation of memorable branding materials.You will leave us as an industry ready professional with a wide base of marketing knowledge, specialist branding expertise and real-world experience to stand out in the graduate job market.We offer this degree with two study options. You can choose four years full-time or five years full-time which would include a one-year industry placement before your final year that will give you hands-on experience in a real-life working environment. This year in industry gives you practical skills that many employers seek, giving you a competitive edge upon graduation.

Cardiff School of Management