Business Analysis and Technology & Marketing - BA (Hons)

University of Strathclyde

Study with us• Marketing is ranked 1st in Scotland (Complete University Guide 2025)• develop skills for a variety of marketing and management careers• gain an understanding of the impact on organisations of developments and issues in business technology• extend your skills through practical case studies with a range of organisationsWhy this course?• Business analysis applies advanced analytical methods to business problems to help managers make better decisions while technology is at the heart of all modern business.• Organisations need business graduates with expertise in business technology. Business analysts have an excellent general awareness of how a business works. They’re also able to apply advanced analytical methods to deal with specific management issues.• This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction. • Winners of CIM's The Pitch (2018, 2019, 2020, 2022 & 2024) with students recognised as ‘Marketers of The Future'

Strathclyde Business School