Communications, PR and the Media PgCert

University of Gloucestershire

Course overviewRead LessThis MA will help you gain the right knowledge, skills and connections you need to forge a career in Public Relations (PR) and communications.Graduates have gone on to work for major brands such as Dyson, Formula One and designer fashion labels as well as local government, charities and renowned PR agencies.You’ll learn how to use the latest techniques in digital PR, social media, AI and other media to create effective PR campaigns.Modules cover subjects including influencer-targeting, social media strategy, campaign planning, crisis communications, media relations, strategic communications and so much more. You will also gain skills in video and podcast recording, copywriting and editing using Adobe software.Our lecturers are still practising PR professionals and we also bring in guest speakers at the top of their game to help you build your knowledge and connections over the 12-month course.So, whether you’re looking to take your first steps on the career ladder or would like to enhance your existing skills, there is something for everyone on this course.CareersWhether it is working in social media or media relations, in-house or for a public relations agency, this course opens up a world of opportunities in the communications industry. The transferable skills you will learn on this course will enable you to work in so many different areas from copywriting and campaign planning, to brand strategy, influencer marketing and digital PR.We will help you make connections with a wealth of diverse organisations from large-scale companies to public sector and charity organisations to gain experience in the industry. A number of students each year find placements during the MA which lead to longer term positions after the course.