Digital Media and Content Creation - BA (Hons)

University of Plymouth

The BA (Hons) Digital Media and Content Creation is a future-focused degree designed for the next generation of creators, strategists and digital storytellers. Combining creative production with advertising strategy, platform analytics and entrepreneurial thinking, the course prepares you to thrive in today’s fast-moving creator economy and digital media landscape.You’ll learn how to create compelling, platform-native content while developing a deep understanding of audiences, brand engagement and how to operate critically with emerging technologies such as generative artificial intelligence. From short-form video and storytelling to immersive media and digital campaigns, the course blends creative practice with commercial insight-equipping you to design content that is both culturally relevant and commercially viable. A distinctive feature of the programme is its integration of creative and business skills. Delivered collaboratively across art, design and business disciplines, you will explore areas such as brand identity, content strategy, monetisation, analytics and intellectual property. You’ll also gain hands-on experience of AI-enabled workflows, learning how to use emerging tools critically, ethically and creatively. Learning is practical and industry-informed. Through live briefs, studio projects and collaborative work, you will build a professional portfolio while responding to real-world challenges helping you develop the skills and confidence employers are looking for. Across the course, you’ll progressively develop your creative voice and professional identity. In your final year, you will complete a major project aligned to your ambitions-whether that’s launching a creative brand, producing a campaign, or building a digital platform or enterprise. Graduates are equipped for a wide range of careers across the creative industries, including content producer, creative strategist, social and platform strategist, brand partnerships manager, and digital product or content designer. The course also supports freelance and entrepreneurial pathways, reflecting the growing importance of independent creators and portfolio careers. With its focus on creativity, technology and real-world application, this course positions you at the forefront of a rapidly evolving industry-ready to shape the future of digital media and content creation.

School of Art, Design and Architecture