International Marketing and Business Strategies MSc

Queen Mary University of London

The International Marketing and Business Strategies MSc provides students with the opportunity to develop a critical understanding of marketing concepts that drive organisational growth and internationalisation. The programme is suited to students who want to think strategically about the relationship between business dynamics and marketing. You will also have the opportunity to pursue an industry-based consultancy project, apply marketing knowledge and skills to real-world cases, and participate in business simulations. This programme is particularly well-suited to students who wish to go into consultancy which focuses on how marketing can help business growth. It would also suit students hoping to work in global marketing-led organisations or family businesses.

School of Business and Management