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Overview

Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.

You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.

With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.

The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:

  • a branding or marketing agency
  • a marketing, branding or communications department within an organisation.

Career prospects

This course will prepare you to work for a branding or marketing agency or for a marketing, branding or communications department within an organisation. Graduates of this course will be well prepared for future roles as:

  • brand managers
  • brand strategists
  • brand coordinators
  • account managers
  • corporate communications executives.

In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing.

Accreditation(s)

Chartered Institute of Marketing, Institute of Direct and Digital Marketing

Saya termasuk departemen apa?

Oxford Brookes Business School

Pilihan kuliah

Purna Waktu (1 tahun)

Biaya kuliah
£15.900,00 (Rp 319.366.933) per tahun
Ini adalah biaya tetap

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

20 September 2021, 24 Januari 2022

Tempat

Headington Campus

Gipsy Lane,

Oxford,

Oxfordshire,

OX3 0BP, England

Purna Waktu (2 tahun)

Biaya kuliah
Standard Degree fee - £15,900; sandwich (placement) fee - £2,000. The full-time fees quoted are for the taught Year 1. Fees will be charged for the placement year in Year 2 and are available on request.

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

20 September 2021, 24 Januari 2022

Tempat

Headington Campus

Gipsy Lane,

Oxford,

Oxfordshire,

OX3 0BP, England

Persyaratan masuk

Untuk mahasiswa dari Amerika Serikat

A four year bachelor degree with a minimum GPA of 2.7. Bachelor degree requirement: 2.1 (for direct entry) with GPA 3.2; 2.2 (for direct entry) with GPA 2.7; Pass guide (for a pre-master's course) with GPA 2.0. IELTS 6.0-7.0 overall with 6.0 in reading and writing, 5.5 in listening and speaking (see individual course details).

Untuk mahasiswa internasional

This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. English language requirements: If English is not your first language you will need to satisfy the university's English language requirements: IELTS minimum level 6.0, (with a minimum of 6.0 in reading and writing, and 5.5 in listening and speaking); if you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements.

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

Info tentang Oxford Brookes University

Lebih dari 95% mahasiswa Oxford Brookes diterima bekerja atau di jenjang pendidikan lebih tinggi dalam enam bulan setelah kelulusan.

  • Universitas moderen ternama di Inggris (QS rankings)
  • Kota pelajar Inggris teraman ke-8 (Complete University Guide)
  • Pembangunan senilai 220 juta Poundsterling untuk 2015-2025
  • Berlokasi di Kota Oxford yang terkenal, satu jam dari London