Marketing - BA (Hons)

De Montfort University

Guided by industry experts, you’ll learn how businesses can survive and thrive in a competitive landscape. By understanding people, spotting opportunities, and telling stories, brands can grow and succeed. This degree offers you the chance to bridge theory and practice through dynamic multimedia creation and live client projects. From day one you’ll explore the knowledge that drives successful marketing and learn how to apply this to develop campaigns, build brands and grow audiences by combining strategic thinking with creative flair to develop ideas powered by insight and content that connects with people and inspires action. With strong industry links, client briefs and a digital-first curriculum, you’ll graduate armed with a portfolio of ideas, campaigns and confidence that employers look for.* Marketing that mirrors the real world. Every module reflects the fast-paced demands of modern marketing – from data-driven decision making to campaign strategy and content creation.* Create, design and tell your story. Showcase your creativity through infographics, videos and campaign concepts that bring your ideas and your personal brand to life.* Learn from the experts. Be taught by academics and professionals who bring experience from global brands and leading agencies.* Real industry experience. Students have secured year-long placements with leading organisations such as **Samsung, PwC, Honda, CrossCountry Trains, Bosch** and many more.* Proven results. **90% of our graduates are working or studying further within 15 months of graduation** – a testament to the employability focus that runs through everything we do.* Get involved in **DMU’s BizSpark Challenge** – a unique opportunity to work on real challenges faced by real companies. You’ll be engaging with them to help solve the big problems, developing and putting into practice key business skills.* Experience teaching that puts your success first. Students from the Marketing subject area voted us **1st in the East Midlands for teaching on the course**, so you can be confident you'll receive an outstanding learning experience from day one (NSS, 2026).* **Internationalise your DMU degree** - Study abroad for a year at one of DMU’s partner universities across the globe.Accredited by the Chartered Institute of Marketing (CIM) through the Graduate Gateway programme, this course offers professional exemptions to fast-track your career. Developed alongside our industry advisory board, you will master the cutting-edge skills employers value most, from advanced digital analytics and campaign strategy to live business consultancy. You will graduate not just ready for a fast-moving, global industry, but ready to shape its future.

Business and Law