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Marketing is at the heart of how organisations build brands, connect with audiences and drive growth. From social media campaigns and digital content to consumer research and international strategy, marketers help shape the decisions people make every day.On our BSc (Hons) Marketing degree, you'll explore the creative, digital and strategic sides of modern marketing while developing the practical skills needed to succeed in a fast-moving industry. You'll learn how consumers think, how brands build meaningful relationships with customers, and how organisations use marketing to stand out in competitive markets. Along the way, you'll gain experience in areas such as digital marketing, social media, branding, advertising, public relations, content creation, market research and marketing communications.You'll put theory into practice through real world projects and business focused activities, helping you build confidence and apply your learning to genuine marketing challenges. You can also take advantage of an optional placement year to gain valuable workplace experience and further develop your professional skills.Accredited by both the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI), the course reflects current industry expectations and professional standards. You'll learn from experienced academics and industry professionals, with opportunities to engage in projects and campaigns through Digital Northampton alongside local organisations and businesses.By the time you graduate, you'll have developed a blend of creative, analytical and strategic skills that are valued across a wide range of industries. Whether you're interested in digital marketing, brand management, advertising, communications, market research or further study, you'll be well prepared to take your next step with confidence.**UON’s Marketing degree was ranked as 6th for overall student satisfaction out of all universities in England, according to the latest 2026 National Student Survey (NSS).****4th for Satisfied with Feedback for Marketing.** Guardian data taken from the Marketing and Public Relations Subject table.**By studying at the University of Northampton, you can be confident that:**At the University of Northampton, you’ll benefit from a supportive, career focused experience designed to help you succeed.**Personalised learning**\Benefit from small group teaching, expert academics and dedicated one to one support within our close knit learning community.**Built for your future**\Develop valuable skills, gain real world experience and build the confidence to succeed in your chosen career.**Guaranteed accommodation**\We guarantee a room in our Halls of Residence for all new full time first year students who apply and accept their offer by June 2027.\***Exceptional student benefits**\Receive a brand new laptop at no additional cost, with essential textbooks available through our library.\***A modern campus experience**\Study at our purpose built Waterside Campus, designed to support learning, collaboration and student life.**The Northampton Employability Promise**\We'll support you to achieve your career goals through personalised careers coaching and ongoing graduate support, including access to paid internships and discounted postgraduate study.\*\*See our website for full terms, eligibility criteria and further information.
