Marketing with a Foundation Year

Swansea University

The Foundation Year is an excellent pathway to gaining essential knowledge and skills, before joining Year 1 students of the BSc Marketing degree within the School of Management. If you don’t attain the necessary grades to enrol on to the BSc Marketing course, the BSc Marketing with a Foundation Year degree is for you. The Foundation Year is taught at The College, located next to the School of Management. Once you complete this year, you will move to the School of Management building for the remainder of your studies. Across the four year course, you will develop an understanding in key marketing and management principles whilst honing your marketing abilities through pursuing specialist topics such as consumer behaviour, social media marketing, market research, marketing communications, application development and international marketing. With this course you will gain the skills needed for a stimulating career as a marketing practitioner and develop the critical thinking to make well informed strategic marketing decisions that make real world impact. Get ready for exciting career opportunities in a variety of roles including communications, insights, content marketing, customer experience, influencer marketing and digital optimisation.As a Marketing graduate from Swansea you will be in an excellent position to secure employment in a range of professions from consultancy work to integral roles in local, national and global organisations. If you want to target multinational agencies such as Accenture Interactive, Ogilvy or McCann or see yourself working in-house for globally renowned brands or even smaller organisations with a local or UK focus, this degree makes you a strong candidate for any potential employer. Your future job title could be any of the following: Marketing Manager, Social Media Manager, Advertising Account Executive, Management Consultant and PR Account Executive.

Business and Management