Marketing with a year in industry

University of York

In order to succeed, marketers have to respond to the ever evolving needs of their customers and stakeholders and the dynamics of the marketplace.This course has been developed by academic and industry experts to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. You’ll develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice. Our strong links with companies give you access to expert guest speakers and opportunities to take part in real-world consulting projects. The programme also offers the opportunity to undertake a placement year in industry, giving you the chance to apply theory and concepts to solve real-world marketing problems. This course is available as a three-year degree, without a year in industry: Marketing (BSc).

School of Business and Society