Apa yang akan saya pelajari?
Our intensive one-year MSc Management with a specialism in Marketing is for graduates from a wide range of subject backgrounds. It is not necessary to have any prior academic or practical experience in business or management. This programme is for students who aspire to management-level and leadership roles in marketing within their chosen industry. The programme offers you a unique opportunity to explore your interest in marketing while gaining a thorough grounding in the core theories and concepts that are central to a career in management. Our MSc Management pathways provide an introduction to management, followed by a detailed exploration of a specific area of management theory and practice - in this case, marketing. The programme attracts students from around the globe, and you will work with students with different backgrounds and interests. You will develop an in-depth understanding of the theories and practices that enable you to understand marketing in today's organisations. You will learn about consumer behaviour and consumption, digital marketing, ethical and sustainable marketing, and branding and brand cultures. We aim to guide, teach, and develop analytical and confident critical thinkers. You will gain insight into the nature of management and marketing and apply theory to practice through in-class discussions of real cases and practical methods. Group work and presentations, often based on industry case studies, allow practical application of theory and develop the teamwork and communication skills expected in today's workplace. This programme will help you to: Apply management techniques drawn from a range of disciplines such as marketing, operations, organisational behaviour, strategy, finance, and accounting, marketing to management in organisations. Understand the nature of management, the complexity of organisations, and management’s role and responsibility in addressing societal and global challenges. Reflect upon the wider challenges that organisations face and critically engage with ethical and sustainability issues as they arise. Prepare for a career in management and leadership roles in your chosen industry with expert knowledge in your specialist subject. Graduates from this programme will benefit from studying at a top 10 UK university (QS World University Rankings 2026). You will be taught by leading academics whose research tackles the global societal issues facing modern management. A large percentage of our business and management research is rated as 'world-leading' or 'internationally excellent' (REF 2021), reflecting its impact on shaping policy and practice.
Saya termasuk departemen apa?
University of Bristol Business School
Persyaratan masuk
Untuk mahasiswa internasional
Applicants will typically need an upper second-class honours degree or an international equivalent in any discipline. Applications may still be considered if interim grades are currently slightly lower than the programme's entry requirements, and an aspirational offer may be made. This offer would be at the standard level, meaning applicants would need to achieve the standard entry requirements by the end of their degree. If an achieved grade is lower than the entry requirements, the application may be more likely to receive an offer if the applicant has additional relevant work experience or qualifications. Applicants who have at least one of the following should include their CV (curriculum vitae / résumé) when applying, showing evidence of relevant work experience (5 years minimum) in Business and Corporate Management, Finance and Accounting, Marketing and Sales, Operations and Logistics, Public Sector or Nonprofit Administration, Human Resources, Project Management, or Data and Analytics, or showing a relevant postgraduate qualification.
