MSc Marketing Management

University of Portsmouth

On this MSc Marketing Management Master's degree course, you'll learn how to plan, manage and lead marketing activities within organisations. You will learn how businesses understand customers, develop products, build brands and make make strategic decisions to grow in competitive and global markets.

You'll learn about core marketing theories and models, and cover topics such as global marketing strategy, consumer insight and leadership and develop and strong mix of strategic, analytical and practical marketing skills, and emerge a well-rounded marketing professional.

This course places a strong emphasis and real-world marketing challenges, using both creative and analytical aspects of marketing, ensuring that you graduate with both the skills and confidence to succeed in a wide range of marketing careers.

Accreditation

The University of Portsmouth has earned business accreditation from the AACSB in recognition of the outstanding quality of its business and management education. Less than six percent of the world's schools offering business degree programs hold AACSB business accreditation.