PhD in Marketing

University of Leeds

Our supportive research environment and range of collaborative projects and activities serve to elevate members' research skills and knowledge in order to contribute innovative and impactful ideas to the marketing field. We specialise in Global and Strategic Marketing and Consumer Behaviour, Branding and Communications. Research proposals - The Marketing Department within Leeds University Business School is interested in receiving proposals in the following areas of research: Consumer buying behavior, Analysis of consumer heterogeneous preferences and discrete choice analysis, Retailing and store choice analysis, Branding and brand equity, Formulating and implementing sustainability marketing strategies: Bridging the gap, Marketing strategy making, Emergent marketing strategy and decision making in marketing organizations, Corporate responsibility and sustainability, Green marketing and advertising, Business ethics.