B.S. in Marketing

Yeshiva University

The B.S. in Marketing seeks to develop creative and analytical marketers and teach students how to research consumer behavior, judgment and decision making and perform big data analysis. Two paths are available for those who want to pursue a B.S. in Marketing: 1) A general marketing path that provides an overall introduction to the field of marketing and 2) a digital marketing path that specializes in topics like digital media, content marketing, search engine optimization and so forth. During your pursuit of this degree, you will be able to choose which path fits best your career goals and passion. The department boasts faculty actively involved in research and industry practice and is proud of its robust alumni network that assists students as mentors as well as in their job search and throughout their careers. Our graduates have landed positions in well-known advertising, marketing and branding firms.

Sy Syms School of Business