Bachelor of Business Administration in General Business

Kent State University

The Bachelor of Business Administration degree in General Business is for students who desire a holistic understanding of all business areas rather than a specialized area of business, i.e., accounting, business management, computer information systems, economics, entrepreneurship, finance, human resource management, managerial marketing and marketing.Program Learning OutcomesGraduates of the program will be able to: Demonstrate effective management and leadership ability when given an organizational dilemma. Use financial tools to create budgets, prepare financial statements and report financial position. Identify and analyze global considerations that affect business decisions. Identify how organizations use and leverage information systems and digital technologies to solve business problems.Create and communicate value for consumers.

Ambassador Crawford College of Business and Entrepreneurship