Bachelor of Fine Arts in Communications Design

Pratt Institute

The Communications Design curriculum embraces the multifaceted and interdisciplinary nature of communication design practice. Our courses and projects promote the rich exchange embodied in a studio culture that values the development of individual perspectives, critique, visual literacy, media fluency, experiential learning, and innovative formal outcomes. Second-year coursework introduces fundamental theories, methodologies, and skills central to communication design. Courses prompt students to define and explore a design process that engages research, historical and contemporary contexts, experimentation, audience, technology, and play in the construction of meaningful visual forms. Upper-level studio courses prompt students to engage in increasingly complex projects that introduce media and platforms, visual systems, motion, interactivity, branding, and experience design. Beginning in the third year, students develop an individual focus or set of interests inside the larger discipline through courses in their chosen area of emphasis: graphic design or illustration. Electives both inside the department and throughout the Institute expand the core curriculum, allowing students to explore ways of thinking and making through their specific communication design interests.

• Graphic Design
• Illustration Emphasis
• Advertising Art Direction Emphasis

School of Design