Global Business, Certificate of Specialization

Orange Coast College

The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of ''C'' or better. Program Outcomes Function effectively in an entrepreneurial, managerial, or entry-level international business position using the skills, tools and principles they have acquired. Effectively apply the international business principles they have learned to effectively facilitate international business transactions in a variety of settings.