Master of Arts in Communication- Public Relations

University of Houston

Our graduate-level public relations concentration is geared towards helping practitioners advance in the field. Our students dive into theory, case studies and research to help them better communicate on behalf of their organizations and strengthen relationships with its stakeholders. Our curriculum gives special emphasis to management issues relevant to products, services, image, and public policy.In particular, our public relations students study the following:How to conduct better research that draws deeper real world insightsIssues concerning digital culture and the rise of social mediaThe ubiquity of social media and its impact on communitiesHow staffing, budgeting and campaign management differ on the corporate, association, union and non profit public relations levels.