Master of Business Administration - Marketing Management

Syracuse University

The full-time MBA program's curriculum is founded on strong analytical and decision-making skills, a high degree of flexibility in tailoring a program and specialization that is right for you, and practical theory through experiential learning and real-world applications. Our full-time MBA is a 54-credit hour program with 36 core course credits and 18 elective credits completed over a span of two years. Our online MBA program also offers specializations in accounting, business analytics, entrepreneurship, finance, marketing management and supply chain management. The full-time MBA marketing management specialization will allow you to develop and exercise the concepts and skills necessary to understand and fulfill customer needs. You will learn how firms create value by utilizing customer insights, forge creative competitive strategies, build customer relationships, optimize lifetime customer value, create new products and implement targeted pricing, distribution and promotional plans. The full-time MBA specialization focuses on brand/product management with a mix of core and diverse elective courses to build on your strengths and gain interdisciplinary competencies.

The Martin J. Whitman School of Management