Master of Fine Arts in Advertising

Academy of Art University

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio.Graduate students will meet the following student performance criteria:Strategic Communication Develop strategic elements focused on the target customer, the product/service, and the market Gather, assess, and apply relevant information, including historical research, to strategic workVisual Communication Use appropriate visual media, including freehand drawing, to convey essential elements Apply appropriate design principles to strategic and creative workVerbal Communication Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process Communicate verbally and in writing with a unique and versatile voice