Master of Marketing Research

Southern Illinois University Edwardsville

The Master of Marketing Research (MMR) program is designed to prepare individuals with diverse backgrounds for careers in marketing research and to meet the needs of business, government or nonprofit organizations for competent marketing research professionals. The MMR program at SIUE consistently boasts 100% job placement within three months of graduation, and 95% of all students receive significant financial assistance, including full tuition waivers.The MMR graduate will be well prepared to practice marketing research and to make substantial contributions to the marketing research profession. The curriculum combines coursework involving a balance of theoretical studies and applications through projects with emphasis on the role of research and the effectiveness of marketing decisions within organizations