Master of Science (M.S.) In Business - Marketing Management

Virginia Commonwealth University

The Master of Science in Business with a concentration in marketing management offers students the opportunity to focus on conceptual and experiential dimensions of the business function of marketing with particular emphasis on branding, analytics, and gaining insights into consumers and the competitive environment. Student learning outcomes Strategic and analytic skills Students will be able to evaluate marketing programs to identify strategic issues. Communication skills Students will be able to make effective client presentations. Creative problem-solving Students will be able to create marketing plans and programs that capitalize on market opportunities.

School of Business