Business Management with Marketing

University of Brighton

Explore how marketing strategies align with business objectives and how marketing decisions impact other business functions.Developing a holistic perspective of businesses and organisations teaches you how to make informed business decisions. Marketing topics you can explore include communications, planning and strategy, market research, consumer psychology, plus international and cross-cultural marketing. Our Business Management with Marketing degree develops your understanding of key business and marketing functions. After your first year you can continue to specialise in marketing, or have the freedom to switch to our general Business Management degree, economics, entrepreneurship, finance, human resource management or law specialisms. You also have the opportunity to gain valuable industry experience and earn money with an optional placement year.Location Brighton: MoulsecoombUCAS code NN15Full-time 3 yearsWith placement 4 yearsAccredited by the Chartered Institute of Marketing